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~subject:"Schätzung"
~person:"Büschken, Joachim"
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Büschken, Joachim
Alan, Sule
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Diskussionsbeiträge der Katholischen Universität Eichstätt, Wirtschaftswissenschaftliche Fakultät Ingolstadt
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ECONIS (ZBW)
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Performance of efficiency measurement models : a study of brand advertising efficiency in the German car industry
Büschken, Joachim
-
2003
Persistent link: https://www.econbiz.de/10001740953
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Determinants of brand advertising inefficiency : evidence from the German car market
Büschken, Joachim
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2003
Persistent link: https://www.econbiz.de/10001740955
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