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~type_genre:"Conference paper"
~person:"Heberle, Antonia"
~person:"Carvalho, Sergio W."
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Advertising effects
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Werbewirkung
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Heberle, Antonia
Carvalho, Sergio W.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
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ECONIS (ZBW)
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The logo matters : the effect of the logo type on the attitude towards co-products
Heberle, Antonia
;
Gierl, Heribert
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011799710
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2
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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