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Search: subject_exact:"Advertising effects"
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ECONIS (ZBW)
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Quand les industriels parlent aux mères
Pechon Dacheux, Edwige
-
2016
Persistent link: https://www.econbiz.de/10011739408
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2
Logométrie et dynamique de l'écopublicité au Congo
Ibara, Maurice
-
2015
Persistent link: https://www.econbiz.de/10011386583
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3
Dynamique des ventes et strategies publicitaires concurrentielles
El Ouardighi, Fouad
-
2002
Persistent link: https://www.econbiz.de/10001742623
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4
Approche culturelle du consummateur en Afrique et perspectives pour la stratégie marketing
Bekolo, Claude
- In:
Revue Gestion 2000 : management & prospective
24
(
2007
)
1
,
pp. 105-119
Persistent link: https://www.econbiz.de/10003533290
Saved in:
5
La personnalité de la marque : bilan et perspectives
Ferrandi, Jean-Marc
;
Merunka, Dwight
;
Valette-Florence, …
- In:
Revue française de gestion : hommes et techniques
29
(
2003
)
145
,
pp. 145-162
Persistent link: https://www.econbiz.de/10001979843
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6
Enfants, consommation et publicité télévisée
Dagnaud, Monique
-
2003
Persistent link: https://www.econbiz.de/10001838464
Saved in:
7
La prévention du tabagisme des adolescents français
Etilé, Fabrice
- In:
Revue d'économie politique
112
(
2002
)
1
,
pp. 13-31
Persistent link: https://www.econbiz.de/10001649646
Saved in:
8
Emergence et dynamique du phénomène de réputation : le vin de Champagne ; entre savoir-faire et faire savoir
Gergaud, Olivier
;
Vignes, Annick
- In:
Revue d'économie industrielle
(
2000
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10001653064
Saved in:
9
La publicité : théories, acteurs et méthodes
Vernette, Eric
(
ed.
);
Caumont, Daniel
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10013287051
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