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Journal of business research : JBR
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
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ECONIS (ZBW)
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1
Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
Iyer, Pooja
;
Bright, Laura F.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
Saved in:
2
Editorial: JBR special issue on executional elements in advertising
Rossiter, John R.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 829-830
Persistent link: https://www.econbiz.de/10009552461
Saved in:
3
Sales response modeling : gains in efficiency from system estimation
Bolton, Ruth N.
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10001066535
Saved in:
4
Temporal instability as a moderating factor on advertising effectiveness
Hornik, Jacob
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10001066536
Saved in:
5
Advertising-versus-marketing mix carryover effects : an empirical evaluation
De Kluyver, Cornelis A.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 269-287
Persistent link: https://www.econbiz.de/10001029641
Saved in:
6
Transfer function analysis of the relationship between advertising and sales : a synthesis of prior research
Moriarty, Mark M.
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 247-257
Persistent link: https://www.econbiz.de/10001021717
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