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person:"Schwarzkopf, Stefan"
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Schwarzkopf, Stefan
Silk, Alvin J.
26
Berndt, Ernst R.
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Nöcker, Ralf
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Crawford, Robert
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King, Stephen
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Koslow, Scott
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Trademarks, brands, and competitiveness
2
Consumerism and the co-operative movement in modern British history : taking stock
1
Journal of cultural economy
1
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ECONIS (ZBW)
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Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890-1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2013
Persistent link: https://www.econbiz.de/10009758697
Saved in:
2
Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890 - 1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2010
Persistent link: https://www.econbiz.de/10003972916
Saved in:
3
Innovation, modernisation, consumerism : the co-operative movement and the making of British advertising and marketing culture, 1890s - 1960s
Schwarzkopf, Stefan
- In:
Consumerism and the co-operative movement in modern …
,
(pp. 197-221)
.
2009
Persistent link: https://www.econbiz.de/10003916657
Saved in:
4
Creativity, capital and tacit knowledge : the Crawford Agency and British advertising in the interwar years
Schwarzkopf, Stefan
- In:
Journal of cultural economy
1
(
2008
)
2
,
pp. 181-197
Persistent link: https://www.econbiz.de/10003754780
Saved in:
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