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La publicité : stratégie et placement média ou comment choisir la campagne intégrée la plus efficace
Dagenais, Bernard
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2015
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Deuxième édition revue et augmentée
Persistent link: https://www.econbiz.de/10011433892
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L' univers visuel de Suchard (1945 - 1990) : des images de l'entreprise à l'image d'entreprise
Huguenin, Régis
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2014
Persistent link: https://www.econbiz.de/10014010352
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