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~person:"Chang, Chingching"
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Search: subject_exact:"Advertising media"
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Advertising effects
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Advertising media
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Taiwan
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Chang, Chingching
Eisend, Martin
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Jugenheimer, Donald W.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Why do Caucasian advertising models appeal to consumers in Taiwan? : a cue-triggered value-expressive framework
Chang, Chingching
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 155-177
Persistent link: https://www.econbiz.de/10010256877
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The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
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