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Search: subject_exact:"Advertising media"
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Brand
Werbeträger
410
Advertising media
390
Advertising
121
Werbung
116
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112
Advertising effects
106
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88
Advertising planning
84
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72
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59
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54
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51
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46
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40
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40
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39
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39
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36
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35
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33
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31
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27
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26
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22
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Computerspiel
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Celebrity endorsement
18
Celebrity-Werbung
18
Mediaplanung
16
Video game
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Advertising industry
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Markenimage
14
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Chatterjee, Patrali
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The journal of brand management : an international journal
2
A master class in brand planning : the timeless works of Stephen King
1
Der Markt : international journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of retailing and consumer services
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ECONIS (ZBW)
10
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1
Can Unconscious-Conscious Processing Sequences Enhance Ad Exposure Outcomes?
Chatterjee, Patrali
-
2011
Can the sequence in which ad exposures are generated across various ad formats enhance or inhibit communication outcomes in low involvement situations? This study compares the effect of self-selected and forced exposure (or intrusive) ad format sequences compared to repeated exposures of single...
Persistent link: https://www.econbiz.de/10014181338
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2
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
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3
Wirkung emotionaler Inhalte in Viraler Markenkommunikation auf Einstellung und Weiterleitungsverhalten in Interaktion mit Markenstärke und medialer Rezeption
Esch, Franz-Rudolf
;
Stenger, Daniel
;
Gawlowski, Dominika
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10009626278
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4
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
5
Can unconscious-conscious processing sequences enhance ad exposure outcomes?
Chatterjee, Patrali
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 506-515
Persistent link: https://www.econbiz.de/10009161092
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6
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
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7
Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
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8
Brand new China : advertising, media, and commercial culture
Wang, Jing
-
2010
Persistent link: https://www.econbiz.de/10003937505
Saved in:
9
Die Verwendung von Advertising Retrieval Cues in der Werbung
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
Saved in:
10
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
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