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~subject:"Werbeplanung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Advertising, Publ. om behalf of the Institute of Practitioners in Advertising"
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Werbeplanung
Advertising media
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Journal of advertising : official publication of the American Academy of Advertising
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
Journal of advertising research
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Leitfaden Online-Marketing ; [Bd. 1]
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbuch Kommunikationsmanagement
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Media-Perspektiven
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A master class in brand planning : the timeless works of Stephen King
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Akzente
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
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Breaking new ground in theory and practice
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Fashion marketing
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Handbuch Medienmanagement : mit 46 Tabellen
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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International journal of market research
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JMM : the international journal on media management
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Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of the Operational Research Society : OR
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Kulturmarketing
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Management : journal of contemporary management issues
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Praxiswissen Werbung
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Ratgeber Marketing-Praxis
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Reihe: Telekommunikation _372 Medienwirtschaft
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Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
2
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
3
The selection of advertising media
Hobson, John Waller
-
1968
-
5. ed
Persistent link: https://www.econbiz.de/10000572541
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