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isPartOf:"Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen"
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Advertising media
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Advertising planning
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Mathematical programming
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Mathematische Optimierung
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Theorie
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Steffenhagen, Hartwig
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
Journal of advertising research
13
SpringerLink / Bücher
8
Strategic Direction
8
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of Consumer Marketing
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Journal of promotion management : JPM
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Kellogg on advertising & media : the Kellogg School of Management
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Leitfaden Online-Marketing ; [Bd. 1]
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Marketing Intelligence & Planning
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ZEW Discussion Papers
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Breaking new ground in theory and practice
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European Journal of Marketing
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International Marketing Review
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International journal of industrial organization
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of media business studies
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Marketing intelligence & planning
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Psychology & marketing
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The journal of brand management : an international journal
3
Theorie und Praxis der Werbung in den Massenmedien
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Working paper
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Accounting, Auditing & Accountability Journal
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Brand Planning : starke Strategien für Marken und Kampagnen
2
Cuadernos de Gestión
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Düsseldorf working papers in applied management and economics
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European Advertising Academy
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
2
Gabler Edition Wissenschaft
2
Group decision and negotiation
2
Handbuch Kommunikationsmanagement
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ECONIS (ZBW)
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Analytische Planung effektiver und effizienter Werbemixes
Steffenhagen, Hartwig
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2004
Persistent link: https://www.econbiz.de/10002178864
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Ökonomische Werbemixplanung mit "außerökonomischen" Werbezielen
Steffenhagen, Hartwig
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2003
Persistent link: https://www.econbiz.de/10002178863
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