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isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~subject:"Advertising planning"
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Advertising planning
Advertising media
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Werbeplanung
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Werbeträger
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Journal of advertising research
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Handbuch Kommunikationsmanagement
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Media-Perspektiven
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Organisation und praktische Anwendung
2
SpringerLink / Bücher
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A master class in brand planning : the timeless works of Stephen King
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Breaking new ground in theory and practice
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Case study and review
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Comparative economic research : Central and Eastern Europe
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DUV / Wirtschaftswissenschaft
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Fashion marketing
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Handbuch Medienmanagement : mit 46 Tabellen
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Handbuch der Marktforschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International journal of market research
1
JMM : the international journal on media management
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Journal of the Operational Research Society : OR
1
Kulturmarketing
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Management : journal of contemporary management issues
1
Management and innovation in the media industry
1
Marketing intelligence & planning
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Praxiswissen Werbung
1
Ratgeber Marketing-Praxis
1
Reihe: Telekommunikation _372 Medienwirtschaft
1
Service business
1
Springer eBook Collection / Business and Economics
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How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
Saved in:
2
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
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