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type_genre:"Mehrbändiges Werk"
~type_genre:"Aufsatz in Zeitschrift"
~subject:"Markenführung"
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Search: subject_exact:"Advertising media"
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Markenführung
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138
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Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
2
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
3
The role of media brands in media planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Saved in:
4
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
5
"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Kinsky, Emily S.
;
Bichard, Shannon
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009240252
Saved in:
6
Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
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7
Markenkommunikation in der neuen Medienwelt
Matt, Dominique von
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003765684
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8
Werbemitteldesign und Markenpolitik in Versicherungsunternehmen: eine explorative Studie
Kuzmany, Katrin
- In:
Zeitschrift für die gesamte Versicherungswissenschaft …
93
(
2004
)
4
,
pp. 737-751
Persistent link: https://www.econbiz.de/10002575299
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