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~isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
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Advertising music
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Aromastoff
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Behaviour
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Consumer behaviour
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Duftstoff
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Einzelhandel
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Erlebnismarketing
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Musikerlebnis
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
Journal of retailing and consumer services
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SpringerLink / Bücher
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Journal of advertising research
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Journal of marketing communications
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The journal of consumer marketing
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Designing and communicating experience
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International journal of advertising : the review of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Research
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Springer eBook Collection / Business and Economics
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The international review of retail, distribution and consumer research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Transnational studies in jazz
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essentials
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Asia Pacific journal of marketing and logistics
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Branded spaces : experience enactments and entanglements
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Economy 4.0 and the COVID-19 pandemic : a review of research
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European journal of marketing
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Gabler Edition Wissenschaft
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Gabler-Edition Wissenschaft
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Innovation in advertising and branding communication
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of business strategy
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Journal of international consumer marketing
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Journal of international marketing and marketing research
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Journal of management analytics
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Multimodale Erlebnisvermittlung am Point of Sale : eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung der Wirkungen von Musik und Duft
Salzmann, Ralph
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2007
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1. Aufl.
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