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~subject:"USA"
~subject:"Wahrnehmung"
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Search: subject_exact:"Advertising music"
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Wahrnehmung
Advertising music
115
Werbemusik
115
Brand management
42
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42
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34
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34
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33
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32
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19
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ECONIS (ZBW)
11
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1
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
2
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
3
Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola
Kaltenhäuser, Yasmin
-
2018
Persistent link: https://www.econbiz.de/10011882356
Saved in:
4
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
5
Acoustic influences on consumer behavior : empirical studies on the effects of in-store music and product sound
Knöferle, Klemens Michael
-
2011
Persistent link: https://www.econbiz.de/10009540671
Saved in:
6
New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10010383806
Saved in:
7
Corporate sound : Identifikation wahrgenommener akustischer Dimensionen in der Markenführung
Götz, Stephanie
-
2011
Persistent link: https://www.econbiz.de/10008859248
Saved in:
8
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 492-499
Persistent link: https://www.econbiz.de/10009375665
Saved in:
9
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
5
,
pp. 430-437
Persistent link: https://www.econbiz.de/10009300068
Saved in:
10
Verpackungen multisensuell stimmig gestalten : mit Klang und Duft Mehrwert erzielen
Vaih-Baur, Christina
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 131-147)
.
2010
Persistent link: https://www.econbiz.de/10011388027
Saved in:
11
A content analysis of music placement in prime-time television advertising
Allan, David
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 404-417
Persistent link: https://www.econbiz.de/10003768845
Saved in:
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