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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~person:"Roth, Simone"
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Advertising effects
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Advertising music
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Akustische Kommunikation
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Brand management
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Communication
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Roth, Simone
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Marken- und Produktmanagement
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Akustische Reize als Instrument der Markenkommunikation
Roth, Simone
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2005
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1. Aufl.
Persistent link: https://www.econbiz.de/10002570381
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