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type_genre:"Arbeitspapier"
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Brand image
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Krugmann, Dennis
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Integration akustischer Reize in die identitätsbasierte Markenführung
Krugmann, Dennis
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2007
Persistent link: https://www.econbiz.de/10009665215
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