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person:"Arnold, Michael A."
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Advertising planning
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Arnold, Michael A.
King, Stephen
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Unger, Fritz
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Gierl, Heribert
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Naik, Prasad A.
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Steffenhagen, Hartwig
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Cheong, Yunjae
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Elliott, Richard
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Kaiser, Ulrich
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Schultz, Don E.
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Streich, Michael
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The journal of industrial economics
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Working papers / University of Delaware, Department of Economics
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ECONIS (ZBW)
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Asymmetric market shares, advertising, and pricing : equilibrium with an information gatekeeper
Arnold, Michael A.
;
Li, Chenguang
;
Saliba, Christine
; …
-
2008
Persistent link: https://www.econbiz.de/10003806925
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2
Asymmetric market shares, advertising and pricing : equilibrium with an information gatekeeper
Arnold, Michael A.
;
Li, Chenguang
;
Saliba, Christine
; …
- In:
The journal of industrial economics
59
(
2011
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009125549
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