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person:"Putte, Bas van den"
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Putte, Bas van den
King, Stephen
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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What matters most in advertising campaigns? : the relative effect of media expenditure and message content strategy
Putte, Bas van den
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 669-690
Persistent link: https://www.econbiz.de/10003887899
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2
A comparative test of the effect of communication strategy, media presence, and previous purchase behaviour in the field of fast moving consumer goods
Putte, Bas van den
- In:
International advertising and communication : current …
,
(pp. 89-105)
.
2006
Persistent link: https://www.econbiz.de/10003378106
Saved in:
3
The integrative framework for effective communication : theory and practice
Putte, Bas van den
- In:
Advertising and communication : proceedings 4th …
,
(pp. 61-67)
.
2005
Persistent link: https://www.econbiz.de/10003353608
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