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person:"Putte, Bas van den"
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
International advertising and communication : current insights and empirical findings
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International journal of advertising : the quarterly review of marketing communications
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The integrative framework for effective communication : theory and practice
Putte, Bas van den
- In:
Advertising and communication : proceedings 4th …
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(pp. 61-67)
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2005
Persistent link: https://www.econbiz.de/10003353608
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