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type_genre:"Reprint"
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Search: subject_exact:"Advertising planning"
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Advertising planning
8
Werbeplanung
8
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
4
Marketingmanagement
4
Brand
3
Markenartikel
3
Advertising effects
2
Brand management
2
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USA
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United States
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1
Beziehungsmarketing
1
Competitive strategy
1
Creativity
1
Imitation strategy
1
Imitationsstrategie
1
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1
Product management
1
Produktmanagement
1
Psychology of advertising
1
Relationship marketing
1
Sales promotion
1
Target group
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Verkaufsförderung
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Werbepsychologie
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Reprint
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27
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21
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17
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English
8
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Andrews, Demetra
1
Baker, William E.
1
Barnard, Neil
1
Bloom, Helen
1
Ehrenberg, Andrew S. C.
1
Farquhar, Peter H.
1
Finne, Åke
1
Frazer, Charles F.
1
Gelb, Betsy D.
1
Grönroos, Christian
1
Han, Julia Y.
1
Herr, Paul M.
1
Ijiri, Yuji
1
Kennedy, Rachel
1
Lam, Son K.
1
Pae, Jae H.
1
Samiee, Saeed
1
Stockdale, Mark
1
Tai, Susan
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Measuring and managing brands
3
Marketing-mix strategies - product strategy and promotion strategy
2
International marketing ; Vol. 2
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
8
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1
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
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2
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
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3
Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784825
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4
Strategies for leveraging master brands : how to bypass the risks of direct extentions
Farquhar, Peter H.
;
Han, Julia Y.
;
Herr, Paul M.
; …
-
2009
Persistent link: https://www.econbiz.de/10003784834
Saved in:
5
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
6
Creative strategy : a management perspective
Frazer, Charles F.
-
2009
Persistent link: https://www.econbiz.de/10003836354
Saved in:
7
A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
-
2009
Persistent link: https://www.econbiz.de/10003836358
Saved in:
8
Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
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