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~institution:"ICORIA <11, 2012, Stockholm>"
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ICORIA <11, 2012, Stockholm>
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
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2013
Persistent link: https://www.econbiz.de/10009769351
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