//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"European journal of marketing : EJM"
~person:"Bruce, Margaret"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand management
1
Classification
1
Klassifikation
1
Markenführung
1
Public relations
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bruce, Margaret
Carrillat, François A.
3
Dahlén, Micael
3
Astous, Alain d'
2
Cauberghe, Veroline
2
Ghosh Chowdhury, Tilottama
2
Hartnett, Nicole
2
Mazodier, Marc
2
Micu, Camelia C.
2
Plakoyiannaki, Emmanuella
2
Romaniuk, Jenni
2
Sabri, Ouidade
2
Spotts, Harlan E.
2
Weinberger, Marc G.
2
Aggarwal, Praveen
1
Albinsson, Pia A.
1
Alhouti, Sarah
1
Amblee, Naveen
1
Andrews, J. Craig
1
Apaolaza-Ibáñez, Vanessa
1
Argyriou, Evmorfia
1
Armstrong, Jon Scott
1
Aspara, Jaakko
1
Balabanis, George
1
Barry, James M.
1
Baxter, Stacey
1
Beal, Virginia
1
Becirovic, Ilda
1
Besharat, Ali
1
Best, Sabine
1
Bian, Xuemei
1
Bijmolt, Tammo H. A.
1
Black, Iain R.
1
Blodgett, Jeffrey G.
1
Bose, Mousumi
1
Brace-Govan, Jan
1
Branchik, Blaine J.
1
Brown, Mark R.
1
Buijzen, Moniek
1
Butler, Timothy D.
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
European journal of marketing : EJM
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Managing for media anarchy : a corporate marketing perspective
Bruce, Margaret
;
Solomon, Michael R.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 307-318
Persistent link: https://www.econbiz.de/10009787442
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->