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~person:"Septianto, Felix"
~person:"Dahlén, Micael"
~subject:"Brand"
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Search: subject_exact:"Advertising response"
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Advertising effects
43
Werbewirkung
43
Advertising
31
Consumer behaviour
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Konsumentenverhalten
31
Werbung
30
Emotion
16
Brand management
7
Markenführung
7
Brand image
5
Internet marketing
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Luxury goods
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Luxusgüter
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Markenimage
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Online-Marketing
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Psychology of advertising
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Werbepsychologie
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Cognition
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Creativity
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Experiment
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Markenartikel
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advertising
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Construal level
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Mixed emotions
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Personality psychology
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Persönlichkeitspsychologie
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Prosocial
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Satisfaction
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Viral marketing
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Virales Marketing
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Zufriedenheit
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Advertising planning
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Awe
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Cognitive flexibility
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Communication
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Septianto, Felix
Dahlén, Micael
Gierl, Heribert
7
Esch, Franz-Rudolf
6
Bauer, Hans H.
5
Erfgen, Carsten
5
King, Stephen
5
Mäder, Ralf
5
Pelsmacker, Patrick de
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Dens, Nathalie
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Draganska, Michaela
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Ko, Eunju
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Du, Rex Yuxing
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Ketelaar, Paul E.
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King, Karen Whitehill
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Romaniuk, Jenni
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Vanhuele, Marc
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2
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Chan, Fong Yee
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of retailing and consumer services
2
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ECONIS (ZBW)
4
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1
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
2
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
3
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
4
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
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