//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Septianto, Felix"
~subject:"Cognitive flexibility"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Cognitive flexibility
Advertising effects
25
Werbewirkung
25
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
17
Werbung
16
Emotion
15
Brand management
6
Markenführung
6
Luxury goods
5
Luxusgüter
5
Cognition
4
Kognition
4
Psychology of advertising
4
Werbepsychologie
4
Construal level
3
Internet marketing
3
Mixed emotions
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Prosocial
3
Satisfaction
3
Zufriedenheit
3
advertising
3
Awe
2
Brand
2
Brand image
2
Experiment
2
Happiness
2
Hope
2
Kreislaufwirtschaft
2
Luxury
2
Markenartikel
2
Markenimage
2
Message framing
2
Netherlands
2
Niederlande
2
Prospect Theory
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Septianto, Felix
Bandyopadhyay, Argho
1
Nallaperuma, Kaushalya
1
Xin, Benlu
1
Zhu, Chengfeng
1
Published in...
All
Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->