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~person:"Septianto, Felix"
~subject:"Cognitive flexibility"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Advertising response"
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Cognitive flexibility
Persönlichkeitspsychologie
Advertising effects
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Werbewirkung
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Consumer behaviour
21
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21
Advertising
17
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Emotion
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Brand management
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Cognition
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Psychology of advertising
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advertising
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Septianto, Felix
Dodoo, Naa Amponsah
4
Diehl, Sandra
3
Terlutter, Ralf
3
Bee, Colleen
2
Berger, Jonah
2
Bhattacharjee, Amit
2
Gergaud, Olivier
2
Hieronimus, Fabian
2
Kim, Kacy K.
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Koinig, Isabell
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Livat, Florine
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Lunardo, Renaud
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Menon, Geeta
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Paramita, Widya
2
Pezzuti, Todd
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Pradhan, Debasis
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Quach, Sara
2
Thaichon, Park
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Tran, Trang P.
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Yoon, Sukki
2
Adomaitis, Alyssa Dana
1
Aggarwal, Pankaj
1
Aghakhani, Hamed
1
Agrawal, Nidhi
1
Aguirre, Elizabeth
1
Amaro, Ana Cláudia
1
Anderson, Ronald C.
1
Argyris, Young Anna
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Arsena, Ashley
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Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
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1
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
3
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
4
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
5
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
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