//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Septianto, Felix"
~subject:"Construal level"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Construal level
Advertising effects
25
Werbewirkung
25
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
17
Werbung
16
Emotion
15
Brand management
6
Markenführung
6
Luxury goods
5
Luxusgüter
5
Cognition
4
Kognition
4
Psychology of advertising
4
Werbepsychologie
4
Internet marketing
3
Mixed emotions
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Prosocial
3
Satisfaction
3
Zufriedenheit
3
advertising
3
Awe
2
Brand
2
Brand image
2
Cognitive flexibility
2
Experiment
2
Happiness
2
Hope
2
Kreislaufwirtschaft
2
Luxury
2
Markenartikel
2
Markenimage
2
Message framing
2
Netherlands
2
Niederlande
2
Prospect Theory
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Septianto, Felix
Borges, Adilson
1
Brengman, Malaika
1
Chiew, Tung Moi
1
Ferreira, Mário B.
1
Herter, Márcia Maurer
1
Japutra, Arnold
1
Mattila, Anna S.
1
Pinto, Diego Costa
1
Pratiwi, Loren
1
Quach, Sara
1
Rong, Chen
1
Seo, Yuri
1
Sung, Billy
1
Thaichon, Park
1
Van de Sanden, Stephanie
1
Williems, Kim
1
Yao, Qing
1
Zhang, Lu
1
more ...
less ...
Published in...
All
International marketing review
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
2
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
3
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->