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~person:"Septianto, Felix"
~subject:"Zufriedenheit"
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Zufriedenheit
Advertising effects
25
Werbewirkung
25
Consumer behaviour
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Advertising
17
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Emotion
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advertising
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Awe
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Septianto, Felix
Pounders, Kathrynn
2
Stafford, Marla Royne
2
Bezares, Lorena
1
Buijzen, Moniek
1
Can, Ali Selcuk
1
Cuesta-Valiño, Pedro
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Dodoo, Naa Amponsah
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Gilbert, Jonathan Ross
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Ju, Ilyoung
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Penelas-Leguía, Azucena
1
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1
Proto, Eugenio
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Reijmersdal, Eva A. van
1
Sheinin, Daniel A.
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Singh, Rashmi
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Journal of business research : JBR
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
2
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
3
Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
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