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person:"Eisend, Martin"
~isPartOf:"Breaking new ground in theory and practice"
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Advertising effects
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Werbewirkung
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Advertising
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Advertising media
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Celebrity endorsement
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Celebrity-Werbung
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Deutschland
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Germany
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Eisend, Martin
Terlutter, Ralf
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Breaking new ground in theory and practice
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
2
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing
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Journal of public policy & marketing
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
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2
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
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