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person:"Eisend, Martin"
~isPartOf:"Journal of the Academy of Marketing Science"
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Eisend, Martin
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Journal of the Academy of Marketing Science
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
3
Breaking new ground in theory and practice
2
Journal of current issues and research in advertising : JCIRA
2
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of international marketing
1
Journal of marketing
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Journal of public policy & marketing
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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A meta-analysis of gender roles in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 418-440
Persistent link: https://www.econbiz.de/10008735695
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