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person:"Eisend, Martin"
~person:"Bellman, Steven"
~isPartOf:"Journal of marketing"
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Eisend, Martin
Bellman, Steven
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Journal of marketing
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of marketing communications
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International journal of advertising : the review of marketing communications
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Breaking new ground in theory and practice
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Journal of business research : JBR
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Journal of current issues and research in advertising : JCIRA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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European journal of marketing
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of economic psychology : research in economic psychology and behavioral economics
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A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
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