//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Eisend, Martin"
~person:"Bellman, Steven"
~subject:"Interaktive Medien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Interaktive Medien
Advertising effects
46
Werbewirkung
46
Advertising
26
Werbung
25
Consumer behaviour
18
Konsumentenverhalten
18
Fernsehwerbung
11
Television advertising
11
Meta-Analyse
10
Meta-analysis
10
Internet marketing
9
Online-Marketing
9
Humor
6
Brand management
5
Markenführung
5
Experiment
4
Gender
4
Geschlecht
4
Perception
4
Wahrnehmung
4
advertising
4
Brand image
3
Markenimage
3
humor
3
Biometrics
2
Biometrie
2
Brand
2
Celebrity endorsement
2
Celebrity-Werbung
2
Cultural identity
2
Ethnic group
2
Ethnische Gruppe
2
Eye-tracking
2
Fernsehen
2
Gender studies
2
Geschlechterforschung
2
Interactive media
2
Kulturelle Identität
2
Markenartikel
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Eisend, Martin
Bellman, Steven
Cauberghe, Verolien
3
Pelsmacker, Patrick de
3
Esch, Franz-Rudolf
2
Kiss, Greg
2
Antheunis, Marjolijn L.
1
Arora, Taanika
1
Asdemir, Kursad
1
Bandyopadhyay, Subhajyoti
1
Baron, Shawn D.
1
Beyer, Gilbert
1
Brouwer, Caryb
1
Brown, Mark
1
Butz, Andreas
1
Cauberghe, Veroline
1
Chatterjee, Patrali
1
Cheng, Hsing K.
1
Chung, Te-Lin Doreen
1
Ciorciari, Joseph
1
Daschmann, Gregor
1
Davis, Robert
1
Dinev, Tamara
1
Edell, Julie A.
1
Fennis, Bob Michaël
1
Fiore, Ann Marie
1
Fransen, Marieke
1
Gambino, Andrew
1
Garbayo, Amaya
1
Geuens, Maggie
1
Gold, Joshua
1
Heimbach, Petja
1
Hu, Qing
1
Hudders, Liselot
1
Hui, Hang Chu Michel
1
Hussain, Dildar
1
Hwang, Angel Hsing-Chi
1
Jung, Jae Min
1
Keller, Kevin Lane
1
Kim, Jinyoung
1
Kim, Kyuree
1
more ...
less ...
Published in...
All
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
2
Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree
;
Gold, Joshua
;
Bellman, Steven
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->