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person:"Eisend, Martin"
~person:"Gierl, Heribert"
~subject:"Advertising media"
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Advertising media
Advertising effects
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Eisend, Martin
Gierl, Heribert
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Breaking new ground in theory and practice
1
Der Markt : international journal of marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
Saved in:
2
Die Verwendung von Advertising Retrieval Cues in der Werbung
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
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3
Prominente als Modelle in der Werbung
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003502699
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