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subject:"Brand management"
~person:"Bellman, Steven"
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Search: subject_exact:"Advertising response"
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Brand management
Advertising effects
18
Werbewirkung
18
Fernsehwerbung
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Television advertising
11
Advertising
8
Consumer behaviour
8
Internet marketing
8
Konsumentenverhalten
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Online-Marketing
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Perception
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Biometrics
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Biometrie
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Brand image
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Eye-tracking
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Fernsehen
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Interaktive Medien
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Markenimage
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Television
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USA
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Video advertising
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Advertising appeals
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Attention
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Brand
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Brand extension
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Brand familiarity
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Cause-related advertising
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Computerspiel
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Construal level theory
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Dynamic human-centric communication systems theory
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Bellman, Steven
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Huber, Frank
7
Romaniuk, Jenni
7
Erfgen, Carsten
6
Gierl, Heribert
6
Septianto, Felix
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Muehling, Darrel D.
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Stephen, Gladys
4
Teng, Lefa
4
Wilbur, Kenneth C.
4
Avramova, Yana R.
3
Baack, Daniel W.
3
Brasel, S. Adam
3
Buijzen, Moniek
3
Cote, Joseph A.
3
Dwivedi, Yogesh Kumar
3
Fantapié Altobelli, Claudia
3
Faulkner, Margaret
3
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Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
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ECONIS (ZBW)
4
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1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
3
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
4
The effectiveness of branded mobile phone apps
Bellman, Steven
;
Potter, Robert F.
;
Treleaven-Hassard, …
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 191-200
Persistent link: https://www.econbiz.de/10009313211
Saved in:
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