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subject:"Brand management"
~person:"Cohen, Justin"
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Search: subject_exact:"Advertising response"
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Brand management
Advertising
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Advertising effects
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Markenführung
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Brand image
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Consumer behaviour
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Advertising and brand recall
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Brand extension
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Brand usage-bias
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Co-operative advertising
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Construal level theory
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advertising effectiveness
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brand usage
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Cohen, Justin
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Huber, Frank
7
Romaniuk, Jenni
7
Erfgen, Carsten
6
Gierl, Heribert
6
Septianto, Felix
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Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
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Brunner, Christian Boris
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
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Verhellen, Yann
5
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Chen, Huan
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Muehling, Darrel D.
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Stephen, Gladys
4
Teng, Lefa
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Wilbur, Kenneth C.
4
Avramova, Yana R.
3
Baack, Daniel W.
3
Brasel, S. Adam
3
Buijzen, Moniek
3
Cote, Joseph A.
3
Dwivedi, Yogesh Kumar
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Fantapié Altobelli, Claudia
3
Faulkner, Margaret
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer marketing
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
3
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
4
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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