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subject:"Brand management"
~subject:"Wahrnehmung"
~person:"Vashisht, Devika"
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Brand management
Wahrnehmung
Advertising effects
7
Brand image
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Computerspiel
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Consumer behaviour
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Internet marketing
7
Konsumentenverhalten
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Markenimage
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Advergames
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Cognition
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Experiment
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Kognition
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Product Placement
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Product placement
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Brand placements
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Brand prominence
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Game theory
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Game-product congruence
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In-game advertising
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Need for cognition
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Vashisht, Devika
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Esch, Franz-Rudolf
12
Bauer, Hans H.
10
Gierl, Heribert
9
Huber, Frank
9
Romaniuk, Jenni
7
Bellman, Steven
6
Erfgen, Carsten
6
Septianto, Felix
6
Sreejesh, S.
6
Srivastava, R. K.
6
Usman, Osly
6
Brunner, Christian Boris
5
Chen, Huan
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Rempel, Jan Eric
5
Taylor, Charles Raymond
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Burmann, Christoph
4
Cohen, Justin
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Diehl, Sandra
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Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Muehling, Darrel D.
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Neumann, Marcus M.
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Sattler, Henrik
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Smit, Edith G.
4
Stephen, Gladys
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Teng, Lefa
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Terlutter, Ralf
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Torres, Ivonne M.
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Journal of Indian business research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management research review
1
Marketing intelligence & planning
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
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How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
2
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
3
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
4
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
5
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
6
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
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