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subject:"Brand management"
~type_genre:"Reprint"
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Search: subject_exact:"Advertising response"
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Brand management
Advertising effects
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Advertising
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842
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Barnard, Neil
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Bloom, Helen
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Ehrenberg, Andrew S. C.
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Kennedy, Rachel
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Sandler, Dennis M.
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Shani, David
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International marketing ; Vol. 2
1
Measuring and managing brands
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ECONIS (ZBW)
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
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2
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
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