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~isPartOf:"The Sage handbook of advertising"
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Advertising planning
7
Werbeplanung
7
Betriebliche Budgetierung
2
Corporate budgeting
2
Advertising
1
Advertising effects
1
Advertising industry
1
Advertising media
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Creativity
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Heuristics
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Heuristik
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Kreativität
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Marketing management
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Marketingmanagement
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Performance measurement
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Performance-Messung
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Promotional materials
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Rationalism
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Rationalismus
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Scheduling problem
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Scheduling-Verfahren
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Test market
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Testmarkt
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English
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Danaher, Peter J.
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Farris, Paul W.
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Feldwick, Paul
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Field, Peter
1
Naik, Prasad A.
1
Pieters, Rik
1
Smit, Edith
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Storey, Richard
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Vakratsas, Demetrios
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The Sage handbook of advertising
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
SpringerLink / Bücher
16
Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
Strategische Kommunikationsplanung
5
UTB / Betriebswirtschaftslehre
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
Faculty & research / Insead : working paper series
4
Journal of promotion management : JPM
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Akzente
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
European journal of operational research : EJOR
3
Gabler Edition Wissenschaft
3
Handbuch Unternehmenskommunikation
3
Harvard-Business-Manager : das Wissen der Besten
3
Health marketing quarterly
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Measuring and managing brands
3
Research
3
The Rand journal of economics
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1
The creative brief and its strategic role in the campaign development process
Storey, Richard
;
Smit, Edith
- In:
The Sage handbook of advertising
,
(pp. 171-183)
.
2007
Persistent link: https://www.econbiz.de/10003570248
Saved in:
2
Account planning : its history and its significance for ad agencies
Feldwick, Paul
- In:
The Sage handbook of advertising
,
(pp. 184-198)
.
2007
Persistent link: https://www.econbiz.de/10003570251
Saved in:
3
Learning from case studies of effectiveness
Field, Peter
- In:
The Sage handbook of advertising
,
(pp. 199-213)
.
2007
Persistent link: https://www.econbiz.de/10003570473
Saved in:
4
Pretesting : "before the rubber hits the road"
Pieters, Rik
;
Wedel, Michel
- In:
The Sage handbook of advertising
,
(pp. 217-232)
.
2007
Persistent link: https://www.econbiz.de/10003570477
Saved in:
5
Media planning
Danaher, Peter J.
- In:
The Sage handbook of advertising
,
(pp. 299-315)
.
2007
Persistent link: https://www.econbiz.de/10003570510
Saved in:
6
A fresh view of the advertising budget process
Farris, Paul W.
;
West, Douglas C.
- In:
The Sage handbook of advertising
,
(pp. 316-332)
.
2007
Persistent link: https://www.econbiz.de/10003570520
Saved in:
7
Essentials of planning media schedules
Vakratsas, Demetrios
;
Naik, Prasad A.
- In:
The Sage handbook of advertising
,
(pp. 333-348)
.
2007
Persistent link: https://www.econbiz.de/10003570526
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