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Advertising planning
11
Werbeplanung
11
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
4
Marketingmanagement
4
Advertising
2
Advertising media
2
Communication media
2
Gesundheit
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Health
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International marketing
2
Internationales Marketing
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Kommunikationsmedien
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Werbeträger
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Werbung
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Advertising effects
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Cognition
1
Customer integration
1
Decision
1
Denmark
1
Deutschland
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Dänemark
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Eating habit
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Entscheidung
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Ernährungspolitik
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Ernährungsverhalten
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Estimation
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Food
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Genetically modified product
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Gentechnisch erzeugtes Produkt
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Germany
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Aschemann-Witzel, Jessica
1
Bartels, Jos
1
Block, Martin P.
1
Chang, Yuhmiin
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Chigovanyika, T.
1
Eskildsen, Jacob Kjær
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Finne, Åke
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Fransen, Marieke L.
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Grönroos, Christian
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Gupta, S.
1
Halkias, Georgios
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Hamm, Ulrich
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Kazbare, Laura
1
Kokkinaki, Flora
1
Maassen, Ruth L.
1
Maehle, Natalia
1
Melewar, T. C.
1
Mulhern, Frank
1
Pickton, D.
1
Reinders, Machiel J.
1
Schultz, Don E.
1
Supphellen, Magne
1
Trijp, Hans van
1
Viswanathan, Vijay
1
Yoon, Hye Jin
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Journal of marketing communications
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
SpringerLink / Bücher
16
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
Strategische Kommunikationsplanung
5
UTB / Betriebswirtschaftslehre
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
Faculty & research / Insead : working paper series
4
Journal of promotion management : JPM
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Akzente
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
European journal of operational research : EJOR
3
Gabler Edition Wissenschaft
3
Handbuch Unternehmenskommunikation
3
Harvard-Business-Manager : das Wissen der Besten
3
Health marketing quarterly
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Measuring and managing brands
3
Research
3
The Rand journal of economics
3
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ECONIS (ZBW)
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Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
Increasing advertising effectiveness through incongruity-based tactics : the moderating role of consumer involvement
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 182-197
Persistent link: https://www.econbiz.de/10009774223
Saved in:
4
Understanding schema incongruity as process in advertising : review and future recommendations
Yoon, Hye Jin
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 360-376
Persistent link: https://www.econbiz.de/10010227708
Saved in:
5
The influence of regulatory fit on evaluation and intentions to buy genetically modified foods : the mediating role of social identification
Fransen, Marieke L.
;
Reinders, Machiel J.
;
Bartels, Jos
; …
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003952908
Saved in:
6
A-priori and post-hoc segmentation in the design of healthy eating campaigns
Kazbare, Laura
;
Trijp, Hans van
;
Eskildsen, Jacob Kjær
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 21-45
Persistent link: https://www.econbiz.de/10003952921
Saved in:
7
Do consumers prefer foods with nutrition and health claims? : results of a purchase simulation
Aschemann-Witzel, Jessica
;
Hamm, Ulrich
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 47-58
Persistent link: https://www.econbiz.de/10003952926
Saved in:
8
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
9
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10003881215
Saved in:
10
An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web : a cross-national study
Chang, Yuhmiin
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 327-343
Persistent link: https://www.econbiz.de/10003923342
Saved in:
11
MNE executive insights into international advertising programme standardisation
Melewar, T. C.
;
Pickton, D.
;
Gupta, S.
;
Chigovanyika, T.
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 345-365
Persistent link: https://www.econbiz.de/10003923343
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