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type_genre:"Thesis"
~person:"Ots, Mart"
~person:"Janssen, Volker"
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Advertising planning
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Werbeplanung
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1996-2007
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Advertising
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Communication
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Controlling
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Einzelhandel
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Food trade
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Ots, Mart
Janssen, Volker
Brunner, Christian Boris
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Basler Schriften zum Marketing
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JIBS dissertation series / Jönköping International Business School
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ECONIS (ZBW)
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Understanding value formation : a study of marketing communications practices at the food retailer ICA
Ots, Mart
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2010
Persistent link: https://www.econbiz.de/10003962071
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Einsatz des Werbecontrolling : Aufbau, Steuerung und Simulation einer werblichen Erfolgskette
Janssen, Volker
-
1999
Persistent link: https://www.econbiz.de/10001374446
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