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Social web
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing research : JMR
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Tourism and hospitality research : the surrey quarterly review
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ECONIS (ZBW)
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Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
2
Virtual cultural tourism : six pillars of VCT using co-creation, value exchange and exchange value
Wiltshier, Peter
;
Clarke, Alan
- In:
Tourism and hospitality research : the surrey quarterly …
17
(
2017
)
4
,
pp. 372-383
Persistent link: https://www.econbiz.de/10011846697
Saved in:
3
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
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