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~subject:"Marketingmanagement"
~person:"Hünerberg, Reinhard"
~person:"Balachandran, Indra"
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Perspektiven des Dienstleistungsmarketing : Ansatzpunkte für Forschung und Praxis
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Services marketing quarterly
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Marketing mix elements and customer service satisfaction : empirical evidence in the Malaysia edutainment theme park industry
Mohd. Haniff Jedin
;
Balachandran, Indra
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012607285
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Strategische Implikationen des Service-Marketing in Industrieunternehmen : konzeptionelle Überlegungen und empirische Befunde
Hünerberg, Reinhard
- In:
Perspektiven des Dienstleistungsmarketing : …
,
(pp. 151-187)
.
1998
Persistent link: https://www.econbiz.de/10001299612
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