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~isPartOf:"Journal of business research : JBR"
~subject:"New product diffusion"
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Journal of business research : JBR
European journal of marketing : EJM
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Analyzing the diffusion of competitive smart wearable devices : an agent-based multi-dimensional relative agreement model
Zhang, Tianyu
;
Dong, Peiwu
;
Zeng, Yongchao
;
Ju, Yanbing
- In:
Journal of business research : JBR
139
(
2022
),
pp. 90-105
Persistent link: https://www.econbiz.de/10013194152
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Strategies for new product diffusion : whom and how to target?
Hu, Hai-hua
;
Lin, Jun
;
Qian, Yanjun
;
Sun, Jian
- In:
Journal of business research : JBR
83
(
2018
),
pp. 111-119
Persistent link: https://www.econbiz.de/10011802495
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