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~isPartOf:"Aufbruch : Ingredient Branding schafft Werte"
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Aufbruch : Ingredient Branding schafft Werte
Journal of air transport management
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Transportation research / E : an international journal
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Ingredient Branding bei investiven Dienstleistungen : das Beispiel der Lufthansa Cargo
Burmann, Christoph
;
Weers, Jan-Philipp
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 288-311)
.
2009
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