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~subject:"World"
~subject:"Competition"
~institution:"Institut für Handelsmanagement und Netzwerkmarketing <Münster (Westf)>"
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Markenführung im Dienstleistungsnetzwerk : Konzeption und empirische Analyse der netzgeführten Marke am Beispiel der internationalen Luftverkehrsbranche
Ahlert, Dieter
(
contributor
)
-
2007
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