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Advertising effects
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Journal of management analytics
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
SpringerLink / Bücher
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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International journal of advertising : the review of marketing communications
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Asia Pacific journal of marketing and logistics
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Branded spaces : experience enactments and entanglements
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Economy 4.0 and the COVID-19 pandemic : a review of research
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European journal of marketing
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International journal of advertising : the quarterly review of marketing communications
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The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
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