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~isPartOf:"Journal of marketing communications"
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Advertising music
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Journal of marketing communications
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
SpringerLink / Bücher
7
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
4
Psychology & marketing
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Journal of advertising research
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The journal of consumer marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Designing and communicating experience
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International journal of advertising : the review of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Springer eBook Collection / Business and Economics
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The international review of retail, distribution and consumer research
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essentials
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Asia Pacific journal of marketing and logistics
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Audio-Branding
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Branded spaces : experience enactments and entanglements
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Cutting edge international research
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Economy 4.0 and the COVID-19 pandemic : a review of research
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European journal of marketing
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Innovation in advertising and branding communication
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of business strategy
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Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
2
Sales effects of in-store radio advertising
Areni, Charles Scott
;
Miller, Rohan
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009627460
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