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isPartOf:"Cutting edge international research"
~isPartOf:"Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation"
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Cutting edge international research
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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essentials
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Asia Pacific journal of marketing and logistics
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Audio-Branding
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Branded spaces : experience enactments and entanglements
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Economy 4.0 and the COVID-19 pandemic : a review of research
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European journal of marketing
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Innovation in advertising and branding communication
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business strategy
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Music in advertising : effects on brand and endorser perception
Zander, Mark F.
;
Apaolaza-Ibáñez, Vanessa
;
Hartmann, …
- In:
Cutting edge international research
,
(pp. 127-140)
.
2010
Persistent link: https://www.econbiz.de/10003985162
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2
Marketing und Kommunikation mit Musik : das Spiel mit den Emotionen
Diederichs, Frank A.
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 159-176)
.
2008
Persistent link: https://www.econbiz.de/10003759756
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