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person:"Athaide, Gerard A."
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Athaide, Gerard A.
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Marketing letters : a journal of research in marketing
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Creating brand personality with brand names
Klink, Richard R.
;
Athaide, Gerard A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10009530081
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