//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~person:"Spence, Charles"
~person:"Areni, Charles Scott"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Akustische Markenführung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising music
3
Werbemusik
3
Advertising effects
1
Brand management
1
Consumer behaviour
1
Cross-cultural marketing
1
Ernährungsindustrie
1
Food industry
1
Interkulturelles Marketing
1
Konsumentenverhalten
1
Ladengestaltung
1
Markenführung
1
Packaging
1
Product design
1
Produktgestaltung
1
Sales promotion
1
Store design
1
Verkaufsförderung
1
Verpackung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Spence, Charles
Areni, Charles Scott
Craton, Lincoln G.
3
Abolhasani, Morteza
2
Allan, David
2
Anand, Sandip
2
Borders, Aberdeen Leila
2
Fraser, Cynthia
2
Kastner, Sonja
2
Kemp, Elyria
2
Kilian, Karsten
2
Kopp, Steven W.
2
Lantos, Geoffrey P.
2
Lepa, Steffen
2
Natesan, Chinna
2
Oakes, Steve
2
Raja, Md Washim
2
Andersson, Pernille K.
1
Anglada-Tort, Manuel
1
Apaolaza-Ibáñez, Vanessa
1
Athaide, Gerard A.
1
Aurand, Timothy W.
1
Ballhausen, Marcus
1
Ballouli, Khalid
1
Barth, Bertram
1
Bartholmé, Roland H.
1
Ben Dahmane Mouelhi, Norchène
1
Bennett, Gregg
1
Bernays, Lukas
1
Beukeboom, Camiel J.
1
Beyer, Gilbert
1
Bonnin, Gaël
1
Borgstedt, Silke
1
Bottausci, Ingrid
1
Boulbry, Gae͏̈lle
1
Bradford, J. Andrew
1
Bronner, Kai
1
Bruhn, Herbert
1
Calvert, Gemma Anne
1
Chebat, Jean-Charles
1
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Knoeferle, Klemens M.
;
Woods, Andy
;
Käppler, Florian
; …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011287618
Saved in:
2
Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism
Spence, Charles
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10009548909
Saved in:
3
Sales effects of in-store radio advertising
Areni, Charles Scott
;
Miller, Rohan
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009627460
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->