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~person:"Leppäniemi, Matti"
~isPartOf:"Handbook of research on mobile marketing management"
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Handbook of research on mobile marketing management
E-marketing ; Vol. 3
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International journal of electronic business
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The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
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